Innerstar U! American Girl has launched a new campaign which focuses now on the positive power of girls to help people in need. The campaign is called “Shine On Now”. The company seeks to get $1 million in clothes, books, dolls, and Money to charitable and aid organizations.
Kids in Distressed Situations, National Association of Children’s Hospitals and Related Institutions, National Wildlife Federation, and Save the Children.
To help the campaign, American girl has launched also a virtual campus, called Innerstar University. The Innerstar U American Girl is a place online where girls can play games, quizzes and other activities that are supposed to help them get the best out of them.
How to access Innerstar U? Well, you have to gain access with each 18-inch My American GirI(TM) doll, a new product that helps girls creating their own customized doll.
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